Competitive Rivalry Exhibited in the Movie Theater Industry - 1100 Words

Competitive Rivalry Exhibited in the Movie Theater Industry (Research Paper Sample) Content: NameInstructorCourseDateCompetitive Rivalry exhibited in the Movie Theater IndustryNumerous researches have been carried out to ascertain the competitive rivalry that has in the past and presently depicted in the movie theater industry. The ongoing technological advancement across the movie industry has immensely impelled various investors to intensively engage in grand investments in movie production. Thus, most of the movie stores in United States have been provoked to shoot up to answer this demanding call. Thus, this paper explores a comprehensive research carried out to establish the impact of competitive rivalry affecting the movie theater industry. In this research, four published informative articles will be used to justify the trends that competitive rivalry in the movie industry has caused to the overall growth of the movie theater industry.The movie theater industry is flooded with many companies that mainly carry out film exhibition. For instance, most of the movie industries in United States perform drive-in movie theaters, cinemas and alfresco movie theaters. However, greater challenge is endorsed to the movie theater industry as the technology continues to grow day by day. Hudson is left in dilemma "whether the evolvement of online content streaming will lead to closure of outdoor movie theaters and cinemas as nowadays most people regard watching these movies at their conform in their homes than staying out in the open-airà ¢Ã¢â€š ¬Ã‚ .In spite of having high viewersà ¢Ã¢â€š ¬ satisfaction and fascination, the movie theater industry has greater challenge in who should have market dominance hence resolving to competitive rivalry. As a result, other dependant market factors and risks become a big problem. Though, there are still a number of encouraging benefits due to this competitive rivalry hence giving this research an upper-hand in establishing the "extent of impact that the competitive rivalry has to movie theater industry" (Latham 2014).It is very important that the movie theater industry establishes an excellent and robust platform that gives each competing rivalry movie studio an advantage to thrive in the market place despite its size and population. From the four supportive researches on this competitive rivalry in movie theater industry, there are several factors that "give a clear understanding on the essence of this competitive rivalry" as depited in IBISworld website report.Declining life cycle stage: The projected total revenue in 2012 showed a 2.3% decline than the previous year hence concluding a deteriorating life cycle stage in movie theater industry. Therefore, "this negative effect should be dwelt with before the industry faces its final curtain" (Glover 2014).High barrier of entry: The only positive factor that can help a movie studio to have greater lion share in the market place in high barrier of entry. The digital screen technology is only affordable by the operators who enjoy high economies of scale in the market hence forcing the new entrants to migrate to the outdated technology. Also it is very costly to establish multi-screen theater house thus forcing the operators to renovate or acquire older theater buildings.Quality of the product: The internal competitions rely on the quality of the films and ticket prices. This is what mostly attracts the target audiences. There must be discount and combined offers in order to create more curiosity to the target audience on the movie theaters which also give additional challenge to the operators prior to the movie production unit.Per capita disposable income: This is the most important factor impacting the industry. Its increase leads to people spending more on discretionary services hence ticket sales raise up. In the contrary, the later may be true leading to decrease in the sensitivity risk the coming year.External competi...

A Study Of Gender Relations Essay - 2350 Words

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The Near East produced many of the world’s earliest civilizations and through military campaigns and trade its developments from governmental precedents to social structures were spread to other areas. It was therefore the setting for the first wheel and the first government as well as other â€Å"innumerable firsts.† Egypt as well as Mesopotamia was swift to implement structures of law and governmental precedents as cities and societal structures arose. As early as the fourth millennium BCE, civilization was already originating in the Near East. 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Sexual Identity Guadalupe Sanchez Essay - 1566 Words

2 Guadalupe Sanchez Sexual Identity Guadalupe Sanchez California State University Long Beach For a long time I was not aware of the concept of sexual identity. When a boy likes a girl they develop a romantic connection, with the condition that the girl also finds the boy attractive. For a long time I considered that this was a classical receipt for romantic relationships and I could not separate romance from sexuality. The way I was raised, the religious precepts that have shaped my personality, the gender roles or the media and my relationships have contributed to who I am in terms of sexual identity. RELIGION Growing up as a Catholic I was educated in the spirit of living a pure life, learning many aspects about what I should not do. My parents and the entire Catholic community in which I grew up praised a restrictive life, wherein most of the pleasures in life were forbidden. Sex has been always a taboo subject for Catholics. My parents taught me that sexual relationships are only allowed after marriage. People who were known to be engaged in sexual relationships without being married were regarded as sinners and they were not respected within our community. Being raised in this spirit of considering sexuality a sin, I had become to despise the idea of sex, considering it impure and vulgar. As a child I could not imagine myself ever being married and desiring to be involved in sexual relationships, because I was inculcated with the idea that sexuality is

Social Marketing Digitalization

Question: Discuss about theSocial Marketingfor Digitalization. Answer: Introduction Marketing has gained a lot of importance in contemporary times. While earlier some firms see marketing as overheads but currently all the organizations are focusing their efforts in implementing full fledge marketing strategy. This is the age of Disruptiveness and Digitalization. Technology is changing at a rapid rate. Things, which are new, become obsolete in just no time. Also, almost everyone is coming online many times a day and checking out the web. At such junctures, it becomes important for the marketing team to capture the footprints of people over the web, their preferences so as to target a right set of people and reach their customer base. Digitalization offers tremendous potentials with no borders. Marketing team also has to stay closer to customers so as to identify and understand their requirements. All these marketing strategy work on the concept of marketing mix which is a combination of 4 Ps namely Place, Price, Promotion and product. Different organizations uses dif ferent mix of these 4 Ps to separate their offering from competitors and provide more value. In this paper, cause related marketing will be analyzed and elucidate for the 2 NGOs namely RSPCA and WWF. Both are involved for helping people who want to adopt animals or sponsor them or associate themselves in the prevention of nature and endangered species. They both have started the campaigns and the details are available over the web on their sites. These will be studied and analyzed in due course of the assignment. Campaign 1: RSPCAs campaign at https://www.rspca.org.au/adopt-pet Campaign 2: WWFs campaign at https://donate.wwf.org.au/campaigns/donate/ The first impression of the campaigns of both the organizations is quite different from each other. For instance, WWF deals majorly with the adoption of wild animals like snow leopard, Tiger, polar bear, panda, penguin and whale that cannot be kept as pet in normal home conditions while RSPCA caters more to the needs of the people who want to keep dogs, cats and other pets at their homes. RSPCA does not provide adoption of wild animals. Let us see exactly how both the campaigns are different or similar to each other in terms of their marketing mix. Analysis of Product Marketing Mix Product refers directly to what the organization is offering to their customers. World Wildlife Fund (WWF) is a leading organization involved in the conservation of endangered species and wildlife. It also aims at making earth a better place to live for all beings especially animals by providing them their fair share of earths natural resources. It has more than 5 million supporters and works in more than 100 countries. It receives its funding majorly from the individuals followed by the government sources and corporate (Polonsky, Macdonald, 2000). Below are the different types of benefits of the product of their campaigns: Core benefit Actual benefit Augmented benefit Feeling of satisfaction by helping protecting endangered species and doing something for a planet Actual benefits includes living planet magazine, fact book of animals, bags, adoption certificate, stickers and other goodies It includes the after sales service which can be keeping you update about the latest trends in environment by sending regular updated in form of books, magazines. Royal Society for the Prevention of Cruelty to Animals (RSPCA) is a charity started in England but now present worldwide. It works mainly to protect animals from cruelty and helps them to find their suitable home in forms of owners who want to own the animals as pets. Not only this, it has numerous animal hospitals and clinics where animals are treated for any injury or medical sickness. The primary form of funding is individual donation for RSPCA. Core benefit Actual benefit Augmented benefit Feeling of satisfaction and companionship by keeping animals as pets Actual benefits include animals, breed, and security if dog is adopted and like that. It includes the after sales service like if animal is having any sickness problem as well as insurance of the animal. Analysis of Price Marketing Mix Both the organizations are nonprofit organizations that work for the welfare of the people. While the major source of funding for both the organizations are Voluntary donation, WWF also receives funds from government and corporations. Both the campaigns have the various options to donate online. They have the option to donate on a recurring basis like monthly, bi-annually, annually and also as 1 time donation. People are free to donate any amount they like and are comfortable with. People will be given details about how they are money is being spent for the welfare of the animals. At RSPCA, people can adopt the animal of his choice depending upon the availability and pay the price based on the breed, color and popularity. Thus, RSPCA accepts donations and also help the people to adopt them as pets if they are willing. At WWF, it sells the lot of goodies like tiger toys, fact books, magazines as a part of its marketing campaign and to increase the awareness among the people. It also a ccepts donation even if people are not willing to buy anything. It also has tie up with big corporate like Starbucks, Coco- cola, GAP, AVON, Bank of America, CVS pharmacy and also offers the people to contribute directly from their salary. Not only this, as it receives major funding in form of bequest, it also has the option of pay by will and bequest on its website (Weinstein, Rogerson, Moreton, Balmford, Bradbury, 2015). It also has started unique campaign of spreading happiness during Christmas times by adopting animals and also has numerous gifting options during the festive times for the people. Its strong marketing strategy has made it a big brand and helps to further increase awareness. Analysis of Place Marketing Mix Place refers to how the product is distributed among the consumers. RSPCA has dedicated centers where people can come and pick the animals after uploading their application on the internet and also providing photos of the place where they are planning to keep the pet provided their application is approved. If people are not adopting but only donating money, they are free to visit any medical clinic or animal hospital to see the treatment of animals and can get the satisfaction how their money is being utilized at RSPCA. At WWF also, People can opt to adopt animal online but since their model is but different and they deal more with the protection of wildlife species whose numbers are on decline, there is nothing like animal pickup. People will receive various goodies like fact books, toy of the animal they adopt and regular updates (Melanthiou, 2016). If they are interested, they can visit any of the site of the WWF to see how their money is being used for the welfare of the people. Analysis of Promotion Marketing Mix Both the institutions are promoting their products and trying to establish themselves as a brand. Both have the dedicated marketing strategy in place. Both are using the online and offline modes for promotions. Both have presence over the internet and social medial platforms like twitter, facebook and are very active.WWF has a 10 year marketing strategy plan till 2024 and taking lot of initiative under it. They have various modes of marketing partnerships for the tie up with corporate in form of licensing, sponsorship, workplace giving and cause related marketing promotion (Wapner, 2012). WWFs million dollar pandas have donated more than 1 million through collaborations. Big names like AVON, HP, Subway, starbucks, Disney have donated to WWF. In this parameter of establishing relationship with corporate, RSPCA looks very conservative and needs to professionalize its approach by asking more and more corporate to sponsor its event and donate for the welfare of the animals. Various celeb rities also involved for promoting the WWF events and visions but there is not much seen for RSPCA (Nurse, 2013). WWF and RSPCA are active at twitters but the statistics are very different for both the organizations. Twitter Data as of 15-Dec-2016 Tweets Followers RSPCA 71.9 K 232K WWF 551K 2.85 million (Source: https://twitter.com/RSPCA_official and https://twitter.com/RSPCA_official) The above statistics clearly shows the aggressiveness and effectiveness of marketing strategy of WWF and also lot of scope of improvement for RSPCA. Target Market Description The target markets if viewed at very high level for both the organization is consists of people who love animals, nature and want to do something to protect out plant and mother earth. On further differentiation, RSPCA target customers involves lot of youth people and children who love to play with pets, older people who love to keep animals at home as security and also for their walks and fitness purposes and the WWF target customers involves upper class and upper middle class people who are well educated (Omura, 2014) and aware about the issue of endangered species and would like to do something for them. Conclusion This paper has critically analyzed the campaigns of both the nonprofit institution i.e. WWF and RSPCA that works for the welfare of the animals in their own ways. While at high level both the campaigns looks the same, there is huge difference between them in terms of various elements of marketing mix. They are different in terms of their products offering, promotion strategy, pricing as well as target customers. Both are using the online and offline modes to reach the greater mass of the people so as to increase their funding so as to increase their effort in the direction of our planet. References Melanthiou, Y. (2016). Messages Not Getting Through: Societal Marketing to the Rescue. Journal of Promotion Management, 22(2), 195-196. Nurse, A. (2013). Privatising the green police: the role of NGOs in wildlife law enforcement.Crime, law and social change,59(3), 305-318. Omura, T., Forster, J. (2014). Competition for donations and the sustainability of not-for-profit organisations.Humanomics,30(3), 255-274. Polonsky, M. J., Macdonald, E. K. (2000). Exploring the link between cause?related marketing and brand building.International Journal of Nonprofit and Voluntary Sector Marketing,5(1), 46-57. Wapner, P. (2012). World Wildlife Fund.The Wiley-Blackwell Encyclopedia of Globalization. Weinstein, N., Rogerson, M., Moreton, J., Balmford, A., Bradbury, R. B. (2015). Conserving nature out of fear or knowledge? Using threatening versus connecting messages to generate support for environmental causes.Journal for Nature Conservation,26, 49-55.